Google Adsense Sucess Stories

Google AdSense Case Study

--------------------------------------------------------------------------------
Hometips
Case study : Hometips : www.hometips.com
--------------------------------------------------------------------------------
HomeTips.com nails down big revenue with Google AdSense.
Home advice website HomeTips.com started out in a backyard clubhouse. Seeking a quiet, woodsy spot for writing home improvement books, author Don Vandervort converted the bottom floor of his sons' two-story treehouse into a small office. He launched HomeTips.com from that office in 1997, essentially as an online portfolio to promote his books.

In the decade since, HomeTips has grown into a large and popular site, thanks to the authority Vandervort has developed and the volume of content he has collected and posted from his more than two dozen books, scores of magazine articles, and many television appearances on ABC and HGTV. Read more here



--------------------------------------------------------------------------------
AutomotiveForums.com
Case study : AutomotiveForums.com : www.automotiveforums.com
--------------------------------------------------------------------------------

Business

In November of 2000, when he was just 14 years old, Igor Sushko founded AutomotiveForums.com because of his enthusiasm for cars and desire to spread knowledge to others. Today, the site receives about 950,000 unique visitors each month on more than 1,000 forums. There, car buffs can discuss virtually any car make and model with more than 150 expert moderators and thousands of other enthusiasts. Membership growth has maintained its steady pace and is nearing 500,000 worldwide.

Approach


--------------------------------------------------------------------------------
"AdSense is a win-win for all entities. It adds value to my website, and not just from a revenue standpoint. The ads are also useful for visitors."
Igor Sushko
Founder

To maximize the value of his site, Sushko wanted to build revenue by running relevant advertising throughout AutomotiveForums.com. But more important, he wanted to maintain a feeling of community on the site’s pages. He needed to ensure that ads were correctly targeted and therefore relevant to the content on his site. "Psychologically, the people who visit AutomotiveForums.com are part of a community," explains Sushko. "They get offended when things change unexpectedly, or when they feel they’re being spammed."

Based on Google’s brand, reputation and targeting technologies, Sushko decided to explore contextual advertising more fully. In August 2003, he began running Google AdSenseTM ads throughout the site. In addition to AdSense ads, Sushko expanded his options by trying other contextual advertising networks. Read more here